The Good Design Manifesto, created by designer Richard Shed, is a collection of 100 brief responses from industry experts to the question "what is good design?" The 100 responses from the Good Design Manifesto were integrated into 100% Design London.
Based upon this idea, Max Fraser and Aaron Stone asked some of the contributors to flesh out their responses on film. They have compiled a short video featuring a host of creative practitioners and industry specialists discussing this very concept.
source: 100%design london -youtube