Heatherwick’s Paperhouse kiosks open for business in Kensington

Posted by Pereka:Designer / at 18:01 / / 0 comments

Heatherwick Studios’ bronze and steel kiosks for the Royal Borough of Kensington & Chelsea are sturdy, flexible and sculptural

Project: Paperhouse kiosk

Designer: Heatherwick Studio

Structural engineer: Tall consulting structural engineers

Location: The Royal Borough of Kensington & Chelsea

Stuart Wood, a designer at Heatherwick Studio, explains that while the ambitious base model design, costing £30,000, is a constant, each kiosk is modified to match its vendor’s individual needs. For example at Sloane Square, the kiosk vendor wanted refrigerators incorporated into the interior, while the Earls Court vendor wanted extra display space for newspapers and magazines.
Toby Maclean, director of structural engineer Tall, says: “The form follows the geometry of the tiered shelves on which the magazines and newspapers are stored and displayed, and the doors themselves rotate open to reveal yet more shelving.”

“In operation, the Paperhouse is open and welcoming and when out of use it remains a sculptural object in the street scene.”

When conducting early research for the design of the kiosks, Heatherwick and Wood visited the vendors early in the morning to gain an understanding of their needs. They discovered that it took about an hour for the vendors to set up every morning and to pack up at the end of the day and there was little protection from inclement weather.

Heatherwick Studio’s response is a structure that is permanent. Each morning the vendor simply unbolts the padlock to the doors and slides them open. The newspapers, cigarettes, food and drinks are already arranged in the plywood shelving so the vendor doesn’t have to spend time setting up.

The kiosks have a flat back so that they can either be leant against a wall or left free-standing. They are designed to be stable without having to be fixed down to their sites, and are delivered on the back of a lorry, placed on the site and plugged into the electrical mains. If the pavement is uneven, six screw legs fixed to the structure’s underside can be adjusted.

-sources: http://www.bdonline.co.uk, By Amanda Birch

Design & Business : Choose and work with a designer

Posted by Pereka:Designer / at 17:45 / / 0 comments

When to use a designer

You're probably making design-related decisions in your business every day - by modifying your products, your brand or the processes behind your services. Using a professional designer will help you strengthen this decision making and ensure it focuses on your customers' needs.
Bring in the designers

You can draw on a designer's skills throughout a project, from strategy and idea generation to implementation and evaluation. Designers can contribute most when they're involved from the earliest stages to help generate new ideas. They can then visualise those ideas and test them to shorten time to market and increase the chances of success.

Designers can help you deliver a broad range of projects including:

- a new website to communicate your brand and offer an online sales platform
- a new or updated product to keep you ahead of the competition
- packaging to make a product more attractive or easier to sell
- branding and corporate identity to reposition your business or launch it in a new market
- internal or external communications to keep staff and customers informed
- working or retail environments to boost productivity or sales
- research to help you discover the difference between what customers say they want and what they really want.

-sources: www.businesslink.gov.uk -

Design & Business

Posted by Pereka:Designer / at 11:56 / / 0 comments

Today I would like to write about 'Design & Business'. It's about the designer or creative people involve in business, about how the designers can contribute their skill and creativity into business as well as generate the revenue for the business.

You can read some article that I found from the Design Council, Design Business Association and another sources in UK.

‘Human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living standards.’

Richard,Florida (2002)

'Design is not only about the creative activities, but it’s also need to consider about the functionality, time, cost and revenue'.

S.Fahmi Yusoff, Bizarreka,UK (2008)

Designers, unlike artists, can't simply follow their creative impulses. They work in a commercial environment which means there is a huge number of considerations that coming to bear on the design process.

Designers have to ask themselves questions such as: is the product they're creating really wanted? How is it different from everything else on the market? Does it fulfil a need? Will it cost too much to manufacture? Is it safe?

Emphasis on the customer makes design a formidable weapon for any business. Companies have often designed their way out of failure by creating a product that serves the customer's needs better than its rivals'. Design delivered the operating-system market to Microsoft, rescued Apple Computer and made Sony an electronics giant. A Design Council study has shown that design-led businesses on the FTSE 100 out-performed the index by 25%.

Putting an emphasis on design brings creativity into an organisation and increases the chance of producing market-leading, mould-breaking products. As the sophistication of the consumer and global competition increases, this becomes more and more valuable.

Businesses are finding that they can no longer compete just by slashing prices or upping the marketing budget. Innovation in the form of design is the key to success.

-Design Council-

I also found one article in the Business Report about 'Creativity, Design and Business Performance'.State that:

'Creativity is vital for every part of the economy. The ability to generate a diverse set of business options through new ideas is a central feature of innovation in all firms and, as such, is central to sustained economic growth. Design, as a structured creative process, is an important competitive tool for firms and business in many sectors, although design activities can take many forms across those different sectors.'

To Be Continue Soon.......

What Is Industrial Design?

Posted by Pereka:Designer / at 02:11 / / 0 comments

Industrial design is an applied art whereby the aesthetics and usability of mass-produced products may be improved for marketability and production. The role of an Industrial Designer is to create and execute design solutions towards problems of form, usability, user ergonomics, engineering, marketing, brand development and sales.

The term "industrial design" is often attributed to the designer Joseph Claude Sinel in 1919 (although he himself denied it in later interviews) but the discipline predates that by at least a decade. Its origins lay in the industrialization of consumer products. For instance the Deutscher Werkbund, founded in 1907 and a precursor to the Bauhaus, was a state-sponsored effort to integrate traditional crafts and industrial mass-production techniques, to put Germany on a competitive footing with England and the United States.

-Source: text :wikipedia, video (youtube) by: Made by Marten F, David R, Mathew H, Naeem C & Philip R-

Good Design

Posted by Pereka:Designer / at 22:27 / / 0 comments

Good design begins with the needs of the user. No design, no matter how beautiful and ingenious, is any good if it doesn't fulfil a user need.

This may sound obvious but many products and services, such as the Sinclair C5, Wap mobile phone services, and a great many dot com businesses failed because the people behind them didn't grasp this.

Finding out what the customer wants is the first stage of what designers do. The designer then builds on the results of that inquiry with a mixture of creativity and commercial insight.Although gut instinct is part of the designer's arsenal, there are more scientific ways of making sure the design hits the mark.

Different designers use different methods - combining market research, user testing, prototyping and trend analysis.Any product launch is ultimately a gamble, but these methods help decrease the risk of failure, a fact that often comes as a surprise to clients.

Source: Design Council,UK

Designer?

Posted by Pereka:Designer / at 16:15 / / 0 comments

A designer is a person who designs something. Perhaps the broadest definition is that provided by psychologist Herbert Simon: 'Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.' [1]

As well as amateur designers, there are many professional designer occupations (see list of Examples). To become a professional designer usually requires study to degree level and certain work experience or training. Entry to some design professions is strictly controlled or limited by legal requirements, but use of the title 'designer' is generally un-regulated.

Working as a designer usually implies being creative in a particular area of expertise. Designers are usually responsible for developing the concept and making drawings or models for something new that will be made by someone else. Their work takes into consideration not only how something will look, but also how it will be used and how it will be made. There can be great differences between the working styles and principles of designers in different professions.

In the 1980s the term 'designer' began to be applied to products such as furniture and clothing that had distinctive aesthetics or were the work of certain 'signature' designers. So, for example, there were 'designer chairs' and 'designer jeans'. The term later came to be applied to anything that was ostentatiously created for a purpose, such as 'designer drugs', or even the 'designer stubble' worn by some fashionable men.

Different types of designers include:

architect or architectural designer
automotive designer

industrial designer

broadcast designer
costume designer
engineering designer
face designer (related to the Beauty Make-up Artists)
fashion designer
textile designer
game designer
graphic designer
interaction designer
interior designer
jewelry designer
landscape designer
lighting designer
motion designer
scenic designer
systems designer
web designer

-source: http://en.wikipedia.org/wiki/Designer -

What Is The Meaning of PEREKA?

Posted by Pereka:Designer / at 16:11 / / 0 comments

‘Pereka’ word is from Malay Language meaning ‘Designer’. It’s using in several countries in South East Asia such as Malaysia, Indonesia, Singapore & Brunei.

What Is Design?

Posted by Pereka:Designer / at 16:08 / / 0 comments

Design is everywhere - and that's why looking for a definition may not help you grasp what it is.
Design is everywhere. It's what drew you to the last piece of furniture you bought and it's what made online banking possible. It's made London taxi cabs easier to get in and out of and it made Stella McCartney's name. It's driving whole business cultures and making sure environments from hospitals to airports are easier to navigate.

The single word 'design' encompasses an awful lot, and that's why the understandable search for a single definition leads to lengthy debate to say the least. There are broad definitions and specific ones - both have drawbacks. Either they're too general to be meaningful or they exclude too much.

One definition, aired by designer Richard Seymour during the Design Council's Design in Business Week 2002, is 'making things better for people'. It emphasises that design activity is focused first and foremost on human behaviour and quality of life, not factors like distributor preferences. But nurses or road sweepers could say they, too, 'make things better for people'.

Meanwhile, a definition focused on products or 3D realisations of ideas excludes the work of graphic designers, service designers and many other disciplines.

There may be no absolute definitions of design that will please everyone, but attempting to find one can at least help us pin down the unique set of skills that designers bring to bear.

-by Design Council, UK-